Essen, Germany – March 14, 2025 – The Westdeutsche Allgemeine Zeitung (WAZ) is launching "The Ruhr is on the move – Walk Meters for Your Club," an innovative fan activation campaign powered entirely by the MyFavorito platform. This groundbreaking initiative encourages residents across the Ruhr area to turn their everyday steps into valuable rewards for their favorite local sports clubs, all seamlessly integrated within the MyFavorito app.

Through MyFavorito, sports clubs, fans, and brands now have an entirely new way to connect, engage, and support one another. With a total prize pool of €15,000, "The Ruhr is on the move" aims to revolutionize how communities support grassroots sports—making every step count.

Unlike traditional sponsorships and fan engagement programs, MyFavorito provides a radically new way for sports clubs, fans, and brands to interact. Through the platform, fans actively contribute to their club’s success in a fun, engaging way, while businesses can tap into a highly motivated, sports-loving audience.

How the Campaign Works
The more meters you collect, the better for your club! A total of 15,000 € will be distributed to the 50 most active clubs.

1st Place: 1.500€ for the club
2nd Place: 1.000€ for the club
3rd Place: 800€ for the club
4th – 19th: 500€ for the club
20th – 29th: 300€ for the club
30th – 39th: 200€ for the club
40th – 50th: 100€ for the club

Individuals also have the chance to win great prices! The person with the most steps wins 1 Ford Focus for 12 months free, provided by Sport Auto Plus.

How to get started:
1.    Join MyFavorito
Fans can download and sign up for free on the MyFavorito App and join the WAZ community there they can choose any local sports club they want to support.
2.    Track Your Steps & Earn Points
Steps are uploaded in the MyFavorito app – fans can connect their fitness app and their daily steps are automatically counted and converted into club support points.
3.    Help Your Favorite Sports Club Win Rewards
The more meters walked or run, the more points a club earns. At the end of the campaign, clubs with the highest engagement win a share of the €15,000 prize pool to invest in facilities, equipment, or community programs.



How Can Fans Participate?
You can access all WAZ campaign activities directly at https://www.waz.de/machmeter/ where you can also view the latest club and participant rankings. Club and Participant ranking is also available to view. All activities are also available via the free MyFavorito app (for Apple and Android).

How Can Companies Participate?
The “fan-powered sponsoring platform” MyFavorito is game changing sponsorship and is open to companies from all industries, such as retail, e-commerce, hospitality, manufacturing, and many more. Companies can register independently at https://myfavorito.com create their own sponsorship offers, and launch sport sponsorship programs. Companies can use MyFavorito to support all of their customers’ favorite clubs simultaneously and transactionally (e.g., with every purchase). All 90,000 sports clubs in Germany and many others are already listed on MyFavorito.

Sports clubs can also register on MyFavorito, build a community, enter their banking details, and receive payouts. Top clubs reward their fans for valuable activities, launch their own campaigns with partners, build significant revenue channels, and gain access to first-party data. For all the information and options to get started quickly, visit https://myfavorito.com.

It's Game On. For Love and Money. It’s MyFavorito.