Bochum, January 24, 2025: The family brewery MORITZ FIEGE and Bundesliga club VfL Bochum 1848 are launching a variety of fan activities in the “VfL Bonuswelt.” Fans can collect VfL loyalty points by purchasing MORITZ FIEGE products or participating in a photo contest. These points can then be redeemed for special experiences, exclusive fan merchandise, or offers from partners. With this initiative, MORITZ FIEGE, a long-standing partner of VfL, is expanding its sponsorship engagement and taking advantage of the many opportunities for digital fan activation. The VfL Bonuswelt is based on the “fan-powered sponsoring” platform from MyFavorito.

What is the VfL Bochum 1848 Bonuswelt?

The “VfL Bonuswelt” is VfL Bochum 1848’s loyalty system. This well-known Bundesliga club, famous far beyond Germany, rewards its large, passionate, and enthusiastic fanbase for their loyalty and various valuable activities. Fans can collect points by, for example, participating in surveys, watching sponsor videos, shopping with sponsors, reading club news, signing up for or renewing memberships, and taking part in many other activities. Fans can also benefit from the team’s sporting success: for every goal scored, every victory, and every draw in the Bundesliga, fans earn VfL loyalty points. Over 15,000 fans are already participating and have collected more than 1 million VfL loyalty points just last year.

Andreas Kluy, Acting Director of Marketing and Sales at VfL Bochum 1848, says:
“In an age of advancing digitalization, companies have higher expectations for sponsorship and want more measurability and return on investment. With the VfL Bonuswelt, we are breaking new ground and offering our current and future partners—beyond traditional sponsorship—completely new ways to succeed with us, acquire measurably more customers, increase revenue, and drive growth. At the same time, we as a club also want to grow, establish new revenue channels and marketing opportunities outside the stadium, better and more effectively connect our fans with partners, activate them through great activities, and reward them for their loyalty.”

Fans Earn VfL Points Through MORITZ FIEGE Activities
The partnership between VfL Bochum 1848 and family brewery MORITZ FIEGE has spanned decades. It has grown from countless shared experiences and is deeply rooted in the hearts of fans. Starting now, fans can show their love in the VfL Bonuswelt in a very special way: by sharing their most memorable “MORITZ FIEGE” experiences in the photo contest and by collecting VfL points through the purchase of MORITZ FIEGE products (e.g., trays of cans or crates) to receive an exclusive fan scarf.

How Does the “MORITZ FIEGE Receipt Upload” Work?
Fans purchase a crate or tray of MORITZ FIEGE. Using the landing page https://vfl-bochum.de/de/fans/bonuswelt-fiege or the MyFavorito app (free for Apple and Android), fans can upload their receipts.

With each accepted receipt, the digital stamp card is filled. Those who collect 15 stamps receive an exclusive “FIEGE x VfL Bochum Fan Scarf,” limited to 250 pieces and only available through this campaign.


How Does the “MORITZ FIEGE Photo Contest” Work?
In the photo contest, fans can share their special MORITZ FIEGE moments or their most beautiful MORITZ FIEGE experiences with other fans. Each fan can upload up to two photos, whether it’s enjoying a canned beer at an away game, a crate at home, or a cup with family and friends at the stadium.

Other fans can then rate the pictures with “like” or “dislike.” The top 10 fans with the best pictures will win great, exclusive prizes: a meet-and-greet with a licensed player from the VfL team, a BrauKultTour for two people (a tour of the MORITZ FIEGE family brewery), “FIEGE and VfL” green T-shirts, and much more. Each uploaded photo also earns an additional VfL loyalty point.


How Can Fans Participate?
The VfL Bonuswelt is available on the VfL Bochum 1848 website: https://www.vfl-bochum.de/de/fans/vfl-bonuswelt. The MORITZ FIEGE activities can be accessed directly here: https://vfl-bochum.de/de/fans/bonuswelt-fiege. All activities are also available via the free MyFavorito app (for Apple and Android).

How Can Companies Participate?
To participate in the VfL Bonuswelt, VfL Bochum 1848 is available as a contact point at any time. Interested companies can reach out directly to the marketing team via [email protected].

The “fan-powered sponsoring platform” MyFavorito is revolutionizing sponsorship and is open to companies from all industries, such as retail, e-commerce, hospitality, manufacturing, and many more. Companies can register independently at https://myfavorito.com create their own sponsorship offers, and launch sport sponsorship programs. Companies can use MyFavorito to support all of their customers’ favorite clubs simultaneously and transactionally (e.g., with every purchase). All 90,000 sports clubs in Germany and many others are already listed on MyFavorito.

Sports clubs can also register on MyFavorito, build a community, enter their banking details, and receive payouts. Top clubs reward their fans for valuable activities, launch their own campaigns with partners, build significant revenue channels, and gain access to first-party data. For all the information and options to get started quickly, visit https://myfavorito.com.

It's Game On. For Love and Money. It’s MyFavorito.