Thuringia Park in Erfurt has become the first shopping center to adopt the MYFAVORITO loyalty app. The center and an initial 26 stores are inviting customers to register and receive exclusive offers directly on their smartphones. The response has been very positive and is expected to grow as the app gains popularity.

For center management, MYFAVORITO serves as an ideal communication channel to engage visitors and gather feedback. Every registration and offer redemption is tracked, enabling precise adjustments to meet the preferences of specific customer groups. Both the center and individual stores can send messages and offers, and store-registered customers are automatically added to the center’s database.

Worried about Big Data? No need—MYFAVORITO focuses on group profiles rather than individual customers, ensuring offers are relevant to their interests.

One unique strength of MYFAVORITO is its ability to link offers between stores. For example, redeeming a deal at Store A might unlock a complementary offer at Store B within the same shopping center. This innovative cross-selling approach boosts customer engagement, encourages exploration, and drives additional sales. Shopping becomes more enjoyable, and customers discover stores they might have otherwise overlooked.