Bochum/Erfurt, 12 October 2023: Collect loyalty points for VfL Bochum and redeem them for unique experiences, attractive fan merchandise, or offers from participating partners – this program, launched in recent seasons, was developed by VfL Bochum 1848 in collaboration with the digital sponsorship platform MyFavorito. After successfully completing a trial phase, the club has decided to extend and expand the partnership with MyFavorito.

„Our digital loyalty program will soon appear in a new format,” said Tim Jost, Marketing and Sales Director and member of VfL Bochum’s management team. “The digital loyalty program in collaboration with MyFavorito has already proven its worth. Now, we’re taking the next step to reward our fans even more for their loyalty. Furthermore, we aim to set new standards in fan engagement and offer our partners additional opportunities to interact with our fans more effectively. Fans can look forward to many more attractive offers and rewards.“

The core principle remains the same: fans can collect loyalty points – or VfL points – for their favorite club through various activities and actions. For example, fans earn a VfL point for every Bundesliga goal scored and three points for every victory in the league. Additional points can be earned by becoming or being a club member, participating in prediction games, photo competitions, or surveys, watching advertisements from partners, or shopping with them. Moving forward, fans will also earn loyalty points for purchasing VfL merchandise in the online shop and fan stores.

These VfL points can be redeemed for attractive rewards, including current products from the club’s merchandise portfolio, discount vouchers, and exclusive fan items only available in the loyalty program. For those who don’t want to wait to accumulate points, they can use their points on the VfL prize wheel for instant prizes and exciting fan experiences.

Fans can join the VfL loyalty program through the free MyFavorito app (available for Apple and Android) or visit the website https://myfavorito.com/vflbonuswelt. Additionally, the program is integrated with VfL.ID’s single sign-on functionality, allowing for seamless access.

As part of the program expansion, all of VfL Bochum’s partners and sponsors can now support the loyalty program. They will be able to connect with fans, create tailored offers, and reward fans with VfL points, loyalty prizes, and other benefits for engaging in meaningful activities.

About MyFavorito
Based in Erfurt, MyFavorito is a platform for digital sports sponsorship, fan engagement, and CRM. It is designed for sports clubs, their members, fans, manufacturers, retailers, industrial companies, associations, and marketers. MyFavorito helps sports clubs attract more sponsors, improve interactions with fans, and activate their entire community ecosystem.

For more information, see the official press release on the VfL Bochum website.