Erfurt, Germany – 28.05.2025 – MyFavorito proudly presents one of Thuringia’s most celebrated athletes: Kati Wilhelm – three-time Olympic gold medalist, biathlon legend, and an icon of excellence, perseverance, and leadership.

Recently, we had the distinct honor of participating in “Köpfe” – a powerful photo exhibition by Guido Werner and Samt & Seidel, presented by the Stiftung Thüringer Sporthilfe. The exhibition shines a spotlight on exceptional athletes from our home state of Thuringia, including Olympic medalists Erik Lesser, Olaf Ludwig, Thomas Röhler, Heike Drechsler, and many more. Among these greats stood our featured athlete: Kati Wilhelm – a perfect representative of Thuringian sport and spirit.

Today, Kati continues to inspire in her role as President of the Thuringian Ski Association, leading with a bold mission: “More sponsors and more medals.” It’s a mission we at MyFavorito proudly support – with innovative technology, bold ideas, and a growing community of partners, fans, and clubs working together to power the future of sport.


Already, over 800 sports clubs across Thuringia are active on MyFavorito – the fan-powered sponsorship platform. In just the past few months, more than €300,000 has been distributed to local clubs, fueling everything from youth development to equipment, coaching, and team initiatives.

And this is only the beginning.

Our goal is to connect Thuringia’s vibrant economy with grassroots and elite sports – delivering measurable business value (more customers, more revenue, more loyalty) while simultaneously strengthening sports clubs with sustainable funding, community support, and reduced dependency on platforms like Meta, Google, or TikTok.

We're deeply grateful to the many supporters who have believed in our mission from the beginning – including Christian Seidel, David Möller, GLOBUS Markthallen, FC Rot-Weiß Erfurt Fußball GmbH, and countless others who have helped bring our shared vision to life.

With Kati Wilhelm as a shining symbol of what’s possible, we’re excited for what lies ahead. Together, we’re building something truly special in Thuringia – and we’re just getting started.

About MyFavorito 
At MyFavorito, we gamechange sponsorship. Traditional sponsorship models are outdated, hard to measure, and disconnected from fans. Businesses invest in social media — not sports. We're changing that.

With MyFavorito, brands and businesses support millions of clubs at once — automatically, at scale, and fully performance-based. Now, companies can directly empower the clubs and teams their customers love — with every purchase, every interaction, every engagement. The result? More relationships. More sales. More growth.

Top clubs and teams use AI-powered loyalty systems to reward fans, activate and CRM their global communities, and unlock endless new revenue streams — far beyond matchdays.

And the "Fortune 5 Million" clubs around the world attract more sponsors, team up with big brands, and generate sustainable, predictable income to power their club life.

Welcome to MyFavorito — Fan-empowered Sponsorship. For Love and Money.