SAN FRANCISCO, CA (PRWEB) OCTOBER 11, 2017 - MyFavorito, the leading B2C CRM platform for brands, retailers and their millions of customers, has announced that Microsoft startup expert Jim Brisimitzis has joined its Advisory Board. Jim is the General Manager of Microsoft for Startups and he leads Microsoft's Startup activities across the United States and Canada. Microsoft for Startups has become the central engagement point for Startups into Microsoft for technical enablement, cloud infrastructure, business development, and access to Microsoft channels, customers, and partners. Jim and his team are a passionate evangelist of technology innovation and trends.

"MyFavorito changes the way brands and retailers build direct and personal relationships and interact with their millions of customers", said Jim Brisimitzis. "Most brands and retailers have been Microsoft customers for a long time. I’m excited to be partnering with Dirk and MyFavorito team to help our mutual customers reach more consumers with loyalty based engagements. I’ve been impressed with the amazing progress MyFavorito has made since graduating from 500 Startups. I’m committed to their success and am excited to join as an Advisor."

"Microsoft is the perfect partner for us. Both, from a business development and technical standpoint, the world’s largest software company offers a massive growth potential for MyFavorito.", says Dirk Schlenzig, CEO and Co-founder of MyFavorito, Inc. "We can’t be prouder to have Jim’s expertise and network in our team to reach our next milestones and make B2C CRM an important standard for every store, retailer and brand."

About MyFavorito Inc.

MyFavorito is the open B2C CRM platform for brands and retailers to establish highly active, personal relationships with their millions of customers and increase store visits, loyalty, referrals, sales and growth significantly. MyFavorito addresses all critical success factors and provides a cloud-based, mobile-first, DIY CRM-tech platform that consists of irresistible engagement tools, 360-degree-view customer database and an AI-driven, fully automated sales engine to send the right message at the right time - directly to the right customer’s smartphone. Initial customers such as McDonald’s and Diageo built 20X more customer relationships on MyFavorito than on typical ad-tech / social media platforms, resulting in more store visits, sales and growth. MyFavorito is a “500 Startups” portfolio company and has offices in San Francisco, California and Erfurt, Germany. Interested customers are warmly invited to try MyFavorito for free for 30 days. For more information, please visit www.myfavorito.com.

Contact: Dirk Schlenzig, CEO – [email protected]