Erfurt, Berlin 3.4.2023: SumUp is a leading global financial technology provider who serves more than 4 million merchants in 35 markets worldwide. Starting now, SumUp uses the „MyFavorito Fan-Powered Sponsorship-Platform“ and supports more than 90.000 sports clubs in Germany.

How it works
With SumUp, every sports fan across Germany can now directly support their favourite club. Sports fans and club members can participate in a SumUp poll or watch the new SumUp product video in the MyFavorito mobile app (free for iOS and Android) or directly at myfavorito.com/sumup_de. Once done they can send real money to their favourite club. The fans can choose from over 90,000 German sports clubs! And that’s not all!

The SumUp Club Challenge
SumUp will also be running a club challenge from March 1st, 2023 to April 30th, 2023. Every time a fan watches the SumUp video or takes part in the survey and sends money to their club, the club will receive a point. All clubs that receive money from SumUp are automatically added to the club challenge. At the end of the challenge, the top 3 clubs with the most points will receive additional attractive prizes such as a free SumUp Solo card terminal to accept cashless payments from their fans and members.

Sports clubs and fans can view the leader board and follow their club’s progress by joining the SumUp community on MyFavorito: https://myfavorito.com/sumup_challenge

Attractive prizes for fans
In return for supporting their sports club, fans will soon receive one SumUp loyalty point with every participation in the SumUp survey or when they watch the SumUp product video. These points can be used to participate in the SumUp Instant Prize Draw. There are a variety of exciting prizes on offer.

About SumUp
SumUp was founded in 2012 to help small merchants start, run and grow their business through a fair, easy, and reliable payment solution. Today, its financial services Super App provides merchants with a free business account and card, an online store, and an invoicing solution, as well as in-person and remote payments seamlessly integrated with SumUp’s proprietary card terminals and point-of-sale registers. More than 4 million businesses ‒ from taxi drivers and coffee shop owners to large sports stadiums ‒trust SumUp to deliver when it matters.

About MyFavorito
With MyFavorito - the fan-empowered sponsorship and fan engagement platform - sports clubs can attract more sponsors, generate more revenue and better activate their fans and communities. Companies use MyFavorito to support their customers' favourite sports clubs transactionally, to inspire new customers and achieve more sales, and build customer loyalty and growth.

With MyFavorito’s radically different approach to sponsorship, companies can set their own sponsorship offers, which consist of a condition and a monetary amount; for example, "buy my pizza and I'll give €1 to your favourite club" or "watch my new promotional video and I'll give €0.50 to your favourite club". Fans redeem these offers for their favourite club and "make" (not donate) money. Companies can support thousands of clubs at the same time and only pay when their offer is redeemed.

Want to join?
More than 300 national, regional, and local brands worldwide are using MyFavorito to run their own sports sponsorship program and as a result sports fans have already sent money to thousands of different sports clubs. Interested businesses from all sectors — such as retail, eCommerce, hospitality and many more — can register on the MyFavorito platform here and connect with sports clubs and their communities. Businesses can create various offers for fans, thereby generating more customers and supporting club sport at the same time. Members of each club’s community can redeem these offers and directly support their favourite club.

Support your club today!
SumUp’s sponsorship promotions are live on MyFavorito now! Download the MyFavorito app (free for Apple and Android) or access the promotions directly via the MyFavorito website here: https://myfavorito.com/sumup_de

Support your favorite sports club today with SumUp!

It's Game On. It's For Love and Money. It’s MyFavorito.