"Companies looking for new incentive programs have lots of new options including traditional reward cards and more recently chatbots, but none quite as appealing as apps that provide immediate rewards. New startup MyFavorito provides a rare B2C CRM platform for brands, retailers, and their millions of customers, using their cross-platform app to let consumers customize the stores and brands they want to hear from. It’s as integrated and streamlined as possible and doesn’t waste money on massive sales support.

Dirk Schlenzig, CEO and co-founder of MyFavorito, started his first software company in 1995, but just recently made the move to Silicon Valley from Germany. One year and change later, I had the opportunity to speak with Schlenzig about how his B2C CRM platform is making waves..."

Click here to read the whole interview on Forbes.com