MyFavorito - the B2C CRM platform for customer-loving brands and retailers, has been selected by Microsoft's US Startup and Global Retail teams as a featured start up at the forthcoming National Retail Federation event to be held in New York 15-17 January. The company was selected from hundreds of worldwide applicants as a value-adding Azure-powered service that is highly relevant to Microsoft's high profile retail customers.
 
MyFavorito is designed to build highly active, personal relationships with their millions of customers and increase engagement, store visits, loyalty, referrals, sales and growth significantly. At this year's NRF event Microsoft has identified select solutions that help retailers and brands to thrive in today’s competitive environment. MyFavorito is among a select few who will present its innovative solution to high profile international retailers including Tesco, Carrefour, Walmart and many others.

About MyFavorito

MyFavorito is the open B2C CRM platform for brands and retailers to establish highly active, personal relationships with their millions of customers and increase store visits, loyalty, referrals, sales and growth significantly. MyFavorito addresses all critical success factors and provides a cloud-based, mobile-first, DIY CRM-tech platform that consists of irresistible engagement tools, 360-degree-view customer database and an AI-driven, fully automated sales engine to send the right message at the right time - directly to the right customer’s smartphone. Initial customers such as McDonald’s and Diageo built 20X more customer relationships on MyFavorito than on typical ad-tech / social media platforms, resulting in more store visits, sales and growth. MyFavorito was established 2015 in Erfurt, Germany by brothers Dirk and Mark Schlenzig. In 2016, the company teamed up with Silicon Valley investor “500 Startups” to supercharge B2C CRM for more brands and retailers and expand its business into North America. Interested customers are highly invited to try MyFavorito for free for 30 days. For more information, please visit www.myfavorito.com.

Contact: Dirk Schlenzig, CEO - [email protected]