SAN FRANCISCO, CA / ERFURT, GERMANY - OCTOBER 16, 2017 - MyFavorito, the leading B2C CRM platform for brands, retailers and their millions of customers, is proud to announce the appointment of Ottmar Meissner as Vice President of Sales. Meissner, a former Microsoft retail sales executive and industry thought leader, joins MyFavorito’s executive management team and brings over 25 years of experience and passion for working with large, global customers in manufacturing, services, retail and consumer goods, implementing digital transformation initiatives and leading global sales teams, to an already fast-growing MyFavorito. He will report directly to MyFavorito’s CEO and co-founder Dirk Schlenzig.

Meissner joins the German-American startup after working 20 years for Microsoft. His responsibilities will include day-to-day operations of all aspects of direct and indirect sales, as well as overseeing and developing MyFavorito’s channel and alliance ecosystem, especially its partnership with Microsoft.

"This is a major milestone for us. Ottmar is a proven leader and retail industry specialist who will help us scale, and play a key role in executing on our growth strategy as we continue our evolution to becoming ‘The Customer Relationship Platform’ and number one growth technology for brands and retailers.”, said Dirk Schlenzig, MyFavorito’s CEO and co-founder.

"Businesses in the retail and fast-moving consumer goods (FMCG) industry have billions of customers but zero direct and personal customer relationships. They are now shifting their marketing budgets from traditional to digital and MyFavorito is uniquely positioned to help them address megatrends such as direct consumer engagement, smart packaging, artificial intelligence, Blockchain, cloud and IoT through our Microsoft Azure-powered B2C CRM platform.", said Ottmar Meissner. “I am joining MyFavorito because I know that brands’ and retailers’ biggest growth potential is to build direct customer relationships. I’m committed to helping make MyFavorito successful by establishing and executing the perfect sales strategy and by building strong relationships with customers and partners like Microsoft.”

About MyFavorito Inc.

MyFavorito is the open B2C CRM platform for brands and retailers to establish highly active, personal relationships with their millions of customers and increase store visits, loyalty, referrals, sales and growth significantly. MyFavorito addresses all critical success factors and provides a cloud-based, mobile-first, DIY CRM-tech platform that consists of irresistible engagement tools, 360-degree-view customer database and an AI-driven, fully automated sales engine to send the right message at the right time - directly to the right customer’s smartphone. Initial customers such as McDonald’s and Diageo built 20X more customer relationships on MyFavorito than on typical ad-tech / social media platforms, resulting in more store visits, sales and growth. MyFavorito is a “500 Startups” portfolio company and has offices in San Francisco, California and Erfurt, Germany. Interested customers are warmly invited to try MyFavorito for free for 30 days. For more information, please visit www.myfavorito.com.

Contact: Dirk Schlenzig, CEO – [email protected]